Privacy Policy

This Privacy Policy describes how Lady Hyphae (the “Site,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from Ladyhyphae.com (the “Site”) or otherwise communicate with us (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Compliance with Google Ads and Merchant Center

This Privacy Policy has been structured to comply with Google Ads and Merchant Center policies. We adhere to strict data collection, storage, and usage guidelines to meet advertising platform requirements and ensure a transparent user experience.

Changes To This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date, and take any other steps required by applicable law.

How We Collect And Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to:

• Communicate with you
• Provide the Services
• Comply with applicable legal obligations
• Enforce applicable terms of service
• Protect or defend the Services, our rights, and the rights of our users or others

What Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term “personal information,” we are referring to information that identifies, relates to, describes, or can be associated with you.

Information We Collect Directly From You

• Basic contact details: Name, address, phone number, email
• Order information: Billing address, shipping address, payment confirmation
• Account information: Username, password, security questions
• Shopping information: Items you view, put in your cart, or add to your wishlist
• Customer support information: Communications and inquiries sent to us

Information We Collect Through Cookies

We also automatically collect certain information about your interaction with the Services (“Usage Data”). To do this, we may use cookies, pixels, and similar technologies (“Cookies”).

Information We Obtain From Third Parties

We may obtain information about you from third parties, including vendors and service providers who collect information on our behalf.

How We Use Your Personal Information

• Providing Products and Services: To process payments, fulfill orders, notify you about purchases, returns, and exchanges.
• Marketing and Advertising: To send promotional communications, personalized advertising, and remarketing in compliance with Google Ads policies.
• Security and Fraud Prevention: To detect and mitigate fraudulent, illegal, or malicious activity.
• Communicating with You: To provide customer support and service updates.

Cookies

Like many websites, we use Cookies to enhance user experience, improve our Services, and analyze interactions. Most browsers allow users to manage cookie settings.

How We Disclose Personal Information

We may disclose your personal information under the following circumstances:

• With service providers (e.g., payment processors, fulfillment partners, data analytics providers)
• With marketing and advertising partners (e.g., Google Ads, remarketing platforms, analytics tools)
• To comply with legal obligations (e.g., subpoenas, regulatory requirements)

User-Generated Content

The Services may enable you to post product reviews and other content. This content is publicly accessible, and we cannot control how others may use it.

Third-Party Websites and Links

Our Site may provide links to third-party websites. We are not responsible for their privacy or security policies. Please review their policies before sharing your personal information.

Age Requirement Data

The Services are not intended for children under 18. If we learn that we have collected information from a child, we will delete it.

Security and Retention of Your Information

We implement security measures to protect personal information, but no system is completely secure. Retention varies depending on business and legal needs.

Complaints

If you have complaints regarding data processing, please contact us. You may also have the right to escalate your complaint to a regulatory authority.

Contact

If you have questions about this Privacy Policy or need to exercise your rights, please email us at info@ladyhyphae.com.